Photo by S O C I A L . C U T on Unsplash

Why We Leave Our Best Ideas Undiscovered

It’s always nice to have a good idea, but good ideas aren’t always easy to find. They’re often seen as something mystical, not reducible to a simple process but something that we wait and hope will burst up from the back of our mind.

This might be true to an extent. We certainly have insights when we least expect them, often when we’re engaged in another activity.

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